Let’s be honest: information is overwhelming. The internet offers us the world at our finger tips, but it can also be a daunting place filled with polarized opinions- “Never/Always give your child vaccines”. “GMO’s are/aren’t safe.”

When it comes to cosmetics, the argument over ingredients is full of fear mongering from both sides. That time comes though when you’re standing in the aisle at the grocery store and you have to take ONE of those shampoo bottles home (because, regardless of the ingredients, you still want clean hair!). How do you choose?

Fresh flowers in test tubes, closeup

On one end of the argument as the pro-organics and naturalists who take an avoidance approach (often not based on science and sometimes even used as a fear tactic to sell organic products) and on the other are the cosmetic companies protecting their names and ingredients for the sake of sales. Eventually, you have to make a decision.

Here’s what you need to know (from a balanced, scientific perspective) and how to simplify your decision making.